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Branding, Strategy and Reporting
As our in-house design team began developing a brand identity our SEO specialist conducted a thorough audit of the client's existing website. The audit resulted in two reports: one for internal use and one for the client. The internal report focused on technical aspects, while the client-facing report highlighted key points and avoided technical jargon.
Among the various findings in the report, a significant discovery was that the old third party website had been hacked by a fake Rolex watch seller. We also emphasised how our client could benefit from a well-optimised website that works tirelessly to generate leads 24/7.
This report successfully won over the CEO, who initially had reservations about making such a substantial investment, given the underwhelming performance of their previous website.
Successful Launch
The new website was a resounding success. The client's initial investment was recouped within five months, and the sitewide conversion rate reached 3.65% in the first year. This is significantly higher than the global average of 2.35%.
Continuous Website Enhancements & Digital Marketing
While many website projects often conclude at this stage, we aim to go above and beyond for our clients. With their increased trust in our capabilities, we were allocated a modest budget to continuously enhance the website and implement promotional activities after the launch.
We launched a PPC campaign using Google Ads, created informative articles, and leveraged content for LinkedIn. We also made significant improvements to the website through SEO, content marketing, and CRO, just to name a few.
As a result of our efforts, the sitewide conversion rate skyrocketed to 8.24% four years after launch. This further highlights the positive impact of our SEO, content marketing, and CRO initiatives.
Lead Manager
In addition to the new brand identity and bespoke website, we created a Lead Manager to scrape and compile lead data from APIs, emails, and website dashboards. We then fed the data into our clients CRM, which included property survey leads from third-party providers (like Really Moving) along with our new website leads.
To beat the competition, we sent auto-responding emails and text messages to leads immediately after receiving them. This resulted in winning up to 8 out of 10 leads, as well as creating a very efficient workflow for the sales team, saving up to 1 hour per lead.
