ProFound Risk Management Services specialise in providing insurance solutions for high-net-worth individuals and sports and entertainment professionals.
Our approach was to craft a brand identity that exudes professionalism and leaves a lasting impression. Through carefully chosen design elements, including colour palettes, typography, and visual elements, we aimed to convey the desired image of a trusted partner in the insurance industry.
The business stationery, including letterheads, business cards, and envelopes, were meticulously designed to reflect the brand's sophisticated identity. Every detail, from the choice of paper to the layout and typography, was carefully considered to ensure a cohesive and professional representation of the brand.
To reach the target audience effectively, we created visually captivating flyers that highlight the company's unique offerings and benefits. These flyers were designed to convey essential information in a concise yet impactful manner, leaving a lasting impression on potential clients.
Furthermore, our team designed a sleek and user-friendly website that serves as a digital hub for the company's services. The website reflects the brand's professionalism, while providing easy navigation and clear messaging to engage and inform the target audience.
Overall, our objective was to create a brand identity and collateral that resonates with professional athletes, footballers, and entertainers, emphasising trust, sophistication, and professionalism.
We are proud to have delivered a cohesive and visually striking representation of Nicky Forster's ProFound Risk Management Insurance services company, ensuring that it stands out in a competitive market and captivates its intended audience.
Our Process
We provided initial brand consultation, discussed the target audience and explored ideas together so that we could generate initial design concepts for both identity and website pages.
The website, we knew, had to work on mobile, quickly and efficiently. The target audience and indeed most users today lead busy lifestyles, the website had to be user-friendly and importantly, load quickly too.
We spent sometime at the beginning of the project conceptualising and addressing the requirements of the website, how it should display content, and how it should be built.
